Creating a google business page (now called Google Business Profile) is essential for new entrepreneurs in 2025 to gain local visibility, engage customers, and drive sales through Google Search and Maps. This step-by-step guide walks you through setting up and optimizing your profile to maximize impact without needing tech skills.
Why You Need a Google Business Page
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Appear in local search results and Google Maps when customers search for your products or services.
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Showcase your business hours, location, photos, and contact info all in one place.
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Collect and respond to customer reviews that boost trust.
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Post updates, offers, and announcements directly on your profile.
Step-by-Step Guide to Set Up Your Google Business Page
Step 1: Create or Log In to Your Google Account
Use your existing Google account or create a new one tied to your business for easy management.
Step 2: Go to Google Business Profile Manager
Visit google.com/business and click “Get Started” to begin creating your profile.
Step 3: Enter Your Business Name
Type your exact business name. If it appears on the list, you can claim it; if not, proceed to create a new profile.
Step 4: Choose Your Business Type
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Select “Local store” if customers visit your physical location.
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Select “Service business” if you serve customers at their locations and want to specify service areas.
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Choose “Online retail” if you primarily sell online.
Step 5: Pick the Right Category
Choose a primary category that describes your main business activity (e.g., “restaurant”, “salon”, “plumber”). This helps Google connect you with relevant searches.
Step 6: Add Contact Information
Provide accurate:
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Business address or service areas
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Phone number and website URL if available
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Operating hours
Step 7: Verify Your Business
Google requires verification to confirm you own the business. Common methods include:
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Postcard by mail with a verification code
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Phone call or SMS verification
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Email verification (if available)
Step 8: Optimize Your Profile
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Add a compelling business description (up to 750 characters) with relevant keywords for SEO.
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Upload high-quality photos of your location, products, team, and services.
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Regularly update hours, offers, and latest news to keep your profile fresh and engaging.
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Encourage and respond to customer reviews to build trust and visibility.
Tips for Success
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Stay consistent: Use the same business name, address, and phone number across all directories.
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Avoid duplicate listings to prevent confusion and ranking penalties.
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Use Google’s Insights tool to track how customers find and interact with your profile.
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Treat your Google Business Profile like a mini-website; keep it accurate and active.
Final Thoughts
Setting up and optimizing a google business page is a critical step for new entrepreneurs in 2025 to get discovered by local customers online. It’s a free, straightforward tool that transforms your online presence and builds credibility instantly.
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